Author:
Edition: 1
Binding: Hardcover
ISBN: 1412973821
Edition: 1
Binding: Hardcover
ISBN: 1412973821
Encyclopedia of Sports Management and Marketing
Request a FREE 30-day online trial to this title at www. Download Encyclopedia of Sports Management and Marketing from rapidshare, mediafire, 4shared. agepub.com/freetrial_sro
This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of Search and find a lot of education books in many category availabe for free download.
Encyclopedia of Sports Management and Marketing Download
Encyclopedia of Sports Management and Marketing education books for free. agepub On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of
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