Preface to Marketing Management

Author: J.Paul Peter
Edition: 4th
Binding: Hardcover
ISBN: 0256060789

Preface to Marketing Management

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Preface to Marketing Management

Preface to Marketing Management, 12e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive,